Paragon Website Re-launch 2021

Established in October 1997, Paragon is a renowned internationally-active African design business based in Johannesburg, South Africa. Paragon’s work is driven by passion for the process of architecture, and a respect for technology and all it offers as the enabling connector between architecture and other design disciplines.

These factors underpinned the development of the Paragon website, launched in May 2017, which centres around showcasing Paragon’s extensive and iconic portfolio, and furthering relationships with clients, the media, and prospective employees.

Since then, Apex has undertaken all aspects of the website’s technical and content development, security and maintenance – with an extensive restructuring and redesign carried out in 2020 in line with international best practice in this sector.

Cindy Faux, Director, Paragon Group:

“The Paragon Group has had the opportunity to work with Apex Communications in the development and maintenance of our website. We have cultivated an amazing partnership with Apex and their commitment to and enthusiasm for our website is evident. The ideal service provider to any organisation is one that encompasses your brand as if it were their own and Apex Communications have definitely done this, we appreciate their eye for detail and their inventive approach in bringing our website to life.”

Sector: Architecture and Urban Design

Scope: Content strategy & development, technical development, design & construction, and ongoing maintenance of the Paragon website.

Duration: August 2016 – ongoing

PVN EmXBGIKA_Active 5529

PVN Fashion Agencies

With over 50 years’ experience as a manufacturers’ representative agency and importers and distributers of international brands, PVN is committed to providing superior quality, beautifully crafted garments to the Sub-Saharan market. The company has worked tirelessly to establish trusted relationships with both local and international manufacturers, and PVN’s major focus is currently on international brands, an approach that has enabled huge success in the lingerie, activewear, swimwear, maternity, mastectomy bra and breast prosthesis markets.

Recognising the growing need for online retail offerings, Stephen van Niekerk, PVN director, first approached Apex in June 2020 with a view to making PVN’s exceptional products more widely accessible. With the mass transition to e-commerce following the Covid-19 lockdown, PVN will soon be launching its e-commerce platform developed by Apex, which is currently in the beta testing phase. Watch this space!

Stephen van Niekerk, Director, PVN Fashion Agencies

“Dear Karen and Pedro,

I would like to take this opportunity to thank you for the work you have done on my website so far. After having endless difficulties in getting it up and running over the past 4 years, it was such a relief to have you take over the project. Your technical understanding and experienced eye in the development have allowed me to relax in the knowledge that you have it covered.

“I particularly love the fact that if I have a query, question of change, you remain constantly attentive to my needs and resolve it effortlessly. I know my build is not straightforward and you have never made me feel like we will not get it right, as has been the case with my previous attempts. I look forward to our continuing relationship and making our website great.”

Sector: Fashion

Scope: Server management; website design, development and construction; content strategy and development.

Duration: June 2020 – Ongoing


A New Era for Namibian-based MSA

In celebration of their twenty-year anniversary, Mutua Scriba Architects commissioned Apex to undertake a full brand and website relaunch that reflects the practice vision and direction moving forward. As one of the largest architectural firms in Namibia, with building projects across South Africa, Angola and Ethiopia, the firm is inspired by the spirit of connectivity and collaboration that is currently infusing the world of business, and by the search for more sustainable and healthy ways of practicing.

MSA’s vision continues to be the development of inclusive, responsible, resource efficient buildings and urban spaces that respond to their social and environmental context and that foster the growth of sustainable, healthy communities. The practice also believes in driving change towards a more conscious, connected and responsible way of doing business through diversity and empowerment, and by actively investing in mentoring young talent to develop the professionals and leaders of the future.

These values and aims are reflected in the new Mutua Scriba brand and website through clear, transparent communication; efficient yet distinctive design; and seamless functionality.

Sector: Architecture and urban design
Scope: Brand overhaul; content strategy and development for website.
Duration: July 2020 – Ongoing

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Hallmark (1)

Hallmark House Hotel & Precinct

The newly refurbished Hallmark House Hotel is located in the heart of Johannesburg, the commercial hub of sub-Saharan Africa and one of the world’s grittiest, most eclectic and cosmopolitan cities. The city hosts a truly unique mix of cultures, music, performance, art and design that recalls its turbulent past and celebrates its vibrant present.

The Hallmark building was repurposed as an upmarket stay|work|play mixed-use development in 2016 and the development now incorporates the iconic Marabi Club, Thorn Restaurant, Cutters grooming salon, and newly renovated 999 rooftop function venue.

The website brief was to reflect the precinct’s diverse and vibrant offerings under the canopy of a single web ‘campus’, while working to stringent graphic design parameters. The result is a visually strong and engaging user experience that successfully brings together the development’s component elements.

Sector: Hotel, Leisure & Events
Scope: Content development; website design, development & construction.
Duration: October 2019 – June 2020

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