Paragon Website Re-launch 2021

Established in October 1997, Paragon is a renowned internationally-active African design business based in Johannesburg, South Africa. Paragon’s work is driven by passion for the process of architecture, and a respect for technology and all it offers as the enabling connector between architecture and other design disciplines.

These factors underpinned the development of the Paragon website, launched in May 2017, which centres around showcasing Paragon’s extensive and iconic portfolio, and furthering relationships with clients, the media, and prospective employees.

Since then, Apex has undertaken all aspects of the website’s technical and content development, security and maintenance – with an extensive restructuring and redesign carried out in 2020 in line with international best practice in this sector.

Cindy Faux, Director, Paragon Group:

“The Paragon Group has had the opportunity to work with Apex Communications in the development and maintenance of our website. We have cultivated an amazing partnership with Apex and their commitment to and enthusiasm for our website is evident. The ideal service provider to any organisation is one that encompasses your brand as if it were their own and Apex Communications have definitely done this, we appreciate their eye for detail and their inventive approach in bringing our website to life.”

Sector: Architecture and Urban Design

Scope: Content strategy & development, technical development, design & construction, and ongoing maintenance of the Paragon website.

Duration: August 2016 – ongoing

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PVN Fashion Agencies

With over 50 years’ experience as a manufacturers’ representative agency and importers and distributers of international brands, PVN is committed to providing superior quality, beautifully crafted garments to the Sub-Saharan market. The company has worked tirelessly to establish trusted relationships with both local and international manufacturers, and PVN’s major focus is currently on international brands, an approach that has enabled huge success in the lingerie, activewear, swimwear, maternity, mastectomy bra and breast prosthesis markets.

Recognising the growing need for online retail offerings, Stephen van Niekerk, PVN director, first approached Apex in June 2020 with a view to making PVN’s exceptional products more widely accessible. With the mass transition to e-commerce following the Covid-19 lockdown, PVN will soon be launching its e-commerce platform developed by Apex, which is currently in the beta testing phase. Watch this space!

Stephen van Niekerk, Director, PVN Fashion Agencies

“Dear Karen and Pedro,

I would like to take this opportunity to thank you for the work you have done on my website so far. After having endless difficulties in getting it up and running over the past 4 years, it was such a relief to have you take over the project. Your technical understanding and experienced eye in the development have allowed me to relax in the knowledge that you have it covered.

“I particularly love the fact that if I have a query, question of change, you remain constantly attentive to my needs and resolve it effortlessly. I know my build is not straightforward and you have never made me feel like we will not get it right, as has been the case with my previous attempts. I look forward to our continuing relationship and making our website great.”

Sector: Fashion

Scope: Server management; website design, development and construction; content strategy and development.

Duration: June 2020 – Ongoing

Image by chunli chen from Pixabay

Water & Climate Resilience: Royal HaskoningDHV

Royal HaskoningDHV is a multinational engineering consultancy with extensive expertise in digital technologies and software solutions. Between 2018 and 2021, Apex has developed specialist content for a number of the company’s Water Business Line (Netherlands) campaigns.

Apex has undertaken digital content development for BlueLabel, a digital risk analysis tool; as well as the Flood Resilience in Urban Areas, Water Circuit of the Future, Amsterdam International Water Week 2019, Resilience in Cities and UK Utilities campaigns. This included copywriting for case studies; elevator pitches for innovations; scripting for vlogs with thought leaders and stakeholders; website and social media content development; and management of the LinkedIn Targeting campaigns for the Water Circuit of the Future and Resilience in Cities campaigns.

Hillary Erasmus, Global Lead Marketer Water at Royal HaskoningDHV:

“Karen is an indispensable team player with true grit – she gets the job done against all odds, and in the most elegant and rigorous manner. She also has the superior skill of being able to field highly complex and disparate concepts into sharp and focused messaging. Karen is able to represent her clients’ brands as if they were her own – and hence she can be trusted to approach third parties in the utmost professional manner.

“Her project management is professional and admirable. If you are looking for someone with gravitas who can also expedite implementation, Karen is the professional you want on your team converting concept into content/strategic to tactical. Her extensive experience working in the B2B environment grounded in her professional qualifications is a rare combination that makes all the difference.”

Bibi Wolters-Lamers, Global Marketing & Communications Advisor at Royal HaskoningDHV:

“Karen has gone above and beyond in helping us with our online communications and marketing for our Resilience in Cities series. Karen has a great ability to zoom out, understands complex business fields quickly and has a true eye for detail and a structured way of working. She easily finds the right tone of voice in content creation that fits your company and will go the extra mile to cross all your t’s and dot all your i’s.

“We were able to rely on Karen that she would get the job done. Karen picks up your project and runs with it like she has never worked on anything else. I truly look forward to working with her again in the future.”

Sector: Water and climate resilience
Scope: Content strategy & development; LinkedIn targeting campaign.
Duration: September 2018 – August 2021