Paragon Website Re-launch 2021

Established in October 1997, Paragon is a renowned internationally-active African design business based in Johannesburg, South Africa. Paragon’s work is driven by passion for the process of architecture, and a respect for technology and all it offers as the enabling connector between architecture and other design disciplines.

These factors underpinned the development of the Paragon website, launched in May 2017, which centres around showcasing Paragon’s extensive and iconic portfolio, and furthering relationships with clients, the media, and prospective employees.

Since then, Apex has undertaken all aspects of the website’s technical and content development, security and maintenance – with an extensive restructuring and redesign carried out in 2020 in line with international best practice in this sector.

Cindy Faux, Director, Paragon Group:

“The Paragon Group has had the opportunity to work with Apex Communications in the development and maintenance of our website. We have cultivated an amazing partnership with Apex and their commitment to and enthusiasm for our website is evident. The ideal service provider to any organisation is one that encompasses your brand as if it were their own and Apex Communications have definitely done this, we appreciate their eye for detail and their inventive approach in bringing our website to life.”

Sector: Architecture and Urban Design

Scope: Content strategy & development, technical development, design & construction, and ongoing maintenance of the Paragon website.

Duration: August 2016 – ongoing


A New Era for Namibian-based MSA

In celebration of their twenty-year anniversary, Mutua Scriba Architects commissioned Apex to undertake a full brand and website relaunch that reflects the practice vision and direction moving forward. As one of the largest architectural firms in Namibia, with building projects across South Africa, Angola and Ethiopia, the firm is inspired by the spirit of connectivity and collaboration that is currently infusing the world of business, and by the search for more sustainable and healthy ways of practicing.

MSA’s vision continues to be the development of inclusive, responsible, resource efficient buildings and urban spaces that respond to their social and environmental context and that foster the growth of sustainable, healthy communities. The practice also believes in driving change towards a more conscious, connected and responsible way of doing business through diversity and empowerment, and by actively investing in mentoring young talent to develop the professionals and leaders of the future.

These values and aims are reflected in the new Mutua Scriba brand and website through clear, transparent communication; efficient yet distinctive design; and seamless functionality.

Sector: Architecture and urban design
Scope: Brand overhaul; content strategy and development for website.
Duration: July 2020 – Ongoing

Visit website


Architecture ZA 2018

Architecture ZA is Africa’s premier urban cultural festival focused on architecture and is structured to target the largest possible audience of architectural professionals, students, the wider built environment and design fraternities, and interested members of the public. Since its launch in 2010, the event has become a significant national multi-disciplinary design symposium. Our comprehensive campaign for the 2018 event included all aspects of digital marketing, stakeholder liaison and media engagement.

Marguerite Pienaar, Lecturer: University of Pretoria, M.Arch (dist)(UP), B.Arch (dist)(UFS), B.A.S. (UFS):
“I came to know Karen Eicker from Apex Communications during the months leading up to the Architecture ZA (AZA18) – Africa’s premier architecture conference that has grown and developed since its registration in 2010. While the primary host for the event is the South African Institute for Architecture (SAIA), the University of Pretoria (UP) was the co-host in 2018. As such, I acted on behalf of the UP to determine the theme and curate the content of the event. I therefore got to work very closely with Karen over the course of the build-up to the event and during the event itself.

“The quality of the campaign she ran was absolutely outstanding. She understood the content immediately and, with great insight, carefully constructed the type of information sent out to cater to a diverse audience. Through media liaison, e-marketing and social media channels, she created a visually engaging, well-written and attention-grabbing campaign. Within a very short period of time, she met and even exceeded our expectations in terms of deliverables. I appreciate consistency in the quality of marketing of the event, her reliability and, overall, I found in Karen a person who takes responsibility and is pro-active. I believe these are rare qualities. Without a doubt, her contribution resulted in the overall success in attendance of the conference.”

Sector: Architectural and urban planning event
Scope: Content strategy and development; website content development and oversight; media strategy and liaison; social media management
Duration: January – May 2018


Activate Architecture

Activate Architecture creates high performance buildings with imaginative, intelligent and sustainable solutions, based on each client’s specific needs and context, with director level management assured from inception to built reality.

Activate started out as a collaborative of idealistic young graduates determined to design great buildings and make a difference. The firm has grown into an award-winning practice with noteworthy projects in the public and commercial sectors, and is committed to building on a solid base defined by twenty years of commitment to the best that architecture can offer.

Between January 2018 and March 2019, Apex worked closely with the Activate team to celebrate the practice’s work and achievements through media engagement, feature articles, media releases, videos and an effective digital marketing campaign.

Sector: Architecture
Scope: Content strategy and development; digital marketing; media strategy and liaison
Duration: January 2018 – March 2019

Visit website