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Water & Climate Resilience: Royal HaskoningDHV

Royal HaskoningDHV is a multinational engineering consultancy with extensive expertise in digital technologies and software solutions. Between 2018 and 2021, Apex has developed specialist content for a number of the company’s Water Business Line (Netherlands) campaigns.

Apex has undertaken digital content development for BlueLabel, a digital risk analysis tool; as well as the Flood Resilience in Urban Areas, Water Circuit of the Future, Amsterdam International Water Week 2019, Resilience in Cities and UK Utilities campaigns. This included copywriting for case studies; elevator pitches for innovations; scripting for vlogs with thought leaders and stakeholders; website and social media content development; and management of the LinkedIn Targeting campaigns for the Water Circuit of the Future and Resilience in Cities campaigns.

Hillary Erasmus, Global Lead Marketer Water at Royal HaskoningDHV:

“Karen is an indispensable team player with true grit – she gets the job done against all odds, and in the most elegant and rigorous manner. She also has the superior skill of being able to field highly complex and disparate concepts into sharp and focused messaging. Karen is able to represent her clients’ brands as if they were her own – and hence she can be trusted to approach third parties in the utmost professional manner.

“Her project management is professional and admirable. If you are looking for someone with gravitas who can also expedite implementation, Karen is the professional you want on your team converting concept into content/strategic to tactical. Her extensive experience working in the B2B environment grounded in her professional qualifications is a rare combination that makes all the difference.”

Bibi Wolters-Lamers, Global Marketing & Communications Advisor at Royal HaskoningDHV:

“Karen has gone above and beyond in helping us with our online communications and marketing for our Resilience in Cities series. Karen has a great ability to zoom out, understands complex business fields quickly and has a true eye for detail and a structured way of working. She easily finds the right tone of voice in content creation that fits your company and will go the extra mile to cross all your t’s and dot all your i’s.

“We were able to rely on Karen that she would get the job done. Karen picks up your project and runs with it like she has never worked on anything else. I truly look forward to working with her again in the future.”

Sector: Water and climate resilience
Scope: Content strategy & development; LinkedIn targeting campaign.
Duration: September 2018 – August 2021

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