Solid Green Consulting

Solid Green Consulting is a dynamic company leading the way and driving future innovation in the African green building movement. Solid Green has become known for its thought leadership and proactive commitment to all things sustainable, and the company continues to inspire and excel in the green building industry with an ever-growing tally of certified projects, awards, committee seats and innovative initiatives among a host of other achievements.

Since January 2016, Apex has worked in close collaboration with the Solid Green team to generate extensive coverage through media engagement, feature articles, media releases and blogs; and an effective social media and digital marketing campaign.

Marloes Reinink, Founding Director:
“Since Apex was placed in charge of the Solid Green newsletter and feature articles, we have generated a lot of content around sustainability and the journey our company has gone through. The newsletters really help publish our thoughts, feature our projects and other highlights during the year. As an architect herself, Karen is able to comprehend technical building content and she is great in formulating the content in such a manner that is easily understood by people in the industry. Apex keeps us on our toes in terms of deadlines and delivery of material for publications, which really helps us to stay active at the forefront in the industry. We regularly get positive feedback on our newsletter and our feature articles generate a lot of interest.”

Sector: Green building and sustainable development
Scope: Content strategy and development; digital marketing; media strategy and liaison
Duration: January 2016 – ongoing

View website


A New Era for Namibian-based MSA

In celebration of their twenty-year anniversary, Mutua Scriba Architects commissioned Apex to undertake a full brand and website relaunch that reflects the practice vision and direction moving forward. As one of the largest architectural firms in Namibia, with building projects across South Africa, Angola and Ethiopia, the firm is inspired by the spirit of connectivity and collaboration that is currently infusing the world of business, and by the search for more sustainable and healthy ways of practicing.

MSA’s vision continues to be the development of inclusive, responsible, resource efficient buildings and urban spaces that respond to their social and environmental context and that foster the growth of sustainable, healthy communities. The practice also believes in driving change towards a more conscious, connected and responsible way of doing business through diversity and empowerment, and by actively investing in mentoring young talent to develop the professionals and leaders of the future.

These values and aims are reflected in the new Mutua Scriba brand and website through clear, transparent communication; efficient yet distinctive design; and seamless functionality.

Sector: Architecture and urban design
Scope: Brand overhaul; content strategy and development for website.
Duration: July 2020 – Ongoing

Visit website