We work with our clients to identify their specific needs, extend their reach, and connect with their target markets. Our goals are to help you generate new and sustainable business by improving your communications, broadening your visibility, and enabling your engagement with the media.
We understand that, as a specialist in your field, you need to deliver a targeted message to both professional and consumer audiences. We believe that marketing your vision is an investment, not an expense. From securing new work to engaging effectively with clients, consultants, consumers and stakeholders, your communications campaign impacts on every aspect of your business.
Led by professional architect, Karen Eicker, who is dedicated to connecting people through communications and the media, Apex is able to capitalise on its reach in the architectural, design and construction media sectors, to resource professional talent at each stage of the communications process. This includes information technology, brand development and management, the development of multimedia, writing and editing services across multiple channels, social media and media engagement.
Karen Eicker, Managing Director
A graduate of Wits University with a background in corporate architecture, Karen Eicker has written for South Africa’s foremost built environment publications for the last 15 years. Karen was Commissary General of the 25th International Union of Architects World Congress, UIA2014 Durban. She is a Director of the Architect Africa News Network (est. 2000), a Founder and Director of the Architects’ Collective (est. 2007), and a member of the International Committee of Architectural Critics.
Pedro Buccellato, Technical Director
After qualifying from the University of Natal School of Architecture in 1980, Pedro studied Computer Science through UNISA whilst employed as a analyst/programmer by Professional Data Systems (Durban) until relocating to Johannesburg in 1991. In 1992 he co-founded Poulsen Buccellato Architects with Lone Poulsen in Johannesburg. The practice collaborated on various institutional projects in South Africa, Zimbabwe, Mozambique, Botswana, Zambia and Angola. Pedro left full time practice in 2000 to co-found and develop the Architect Africa platform with Karen Eicker. He retired from active practice and academic commitments in 2015 to head Apex's technical development team.